Article

Top 100: 31. UGC, product reviews

April 25, 2010

Customer product reviews have become a key resource for shoppers to make their final purchasing decisions with enough confidence to complete the transaction. And though retailers risk users leaving negative opinions about their store or products, many stores have begun to embrace the concept. Scentiments.com, an online fragrance retailer based in South Florida, has more than 50,000 customer reviews. In fact, to offer users more of an incentive to comment, the store offers them a chance to win $1,000 in prize money.

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