Article

Top 100: 32. Quick response (QR) codes

July 5, 2011

Almost everyone could tell at first glance that those funky, oversized, Rorschach-looking QR Codes (short for "Quick Response") were going to be the next cool thing. Consumers could point their smartphones at one and it would take them to a website without having to memorize and then key in a lengthy URL. Better still, a QR code on a billboard, print ad, window sign or direct mail can prompt an otherwise passive viewer to take immediate action, leading them to respond to an offer, make a purchase, register for an event or take a survey, right then and there.

Download the complete Top 100.