Article

Top 100: 39. High-tech dressing rooms

June 10, 2011

High-end fashion shops have come to realize that dressing rooms are powerful places where purchasing decisions are made or broken based on a customer's perception of herself in an outfit. Thus, retailers have rushed to adopt high-tech enhancements such as kiosks that allow customers to contact friends through cellular phones and social media, RFID-aware racks that recognize a customer's selections and display them on a touch screen linked to the inventory system and "magic" mirrors that can videocapture a customer's rear view for an onscreen close-up. Despite a few glitches along the way — such as automatic glass walls that fail to turn from clear to opaque when a customer enters to disrobe — it looks as though there is no turning back.

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