Article

Top 100: 45. Trader Joe's

May 23, 2011

Trader Joe’s continues to enjoy a near cult status for making healthy, organic and locally-produced food accessible to shoppers on a budget, and for providing friendly service in an environment that harkens back to the neighborhood shops of earlier, simpler times. By limiting its stock to specialty products at low prices, Trader Joe’s sells twice as much per square foot than most supermarkets. Industry observers will be watching to see if Trader Joe’s can maintain its image and value proposition as it continues to expand, as existing competitors seek to be more Trader Joe’s-like and as new competitors enter the market.

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