Article

Top 100: 47. Best Buy

May 4, 2011

In the sixteen months since taking the wheel as Best Buy CEO in the midst of a global economic crisis, Brian Dunn has kept the world's largest consumer electronics chain on an even keel with his vision of a "connected world" strategy, which leverages the growing interplay between the "three screens" — TVs, computers and cellphones — and the digital content and broadband and mobile connections that drive them. "The customer wants to be connected all the time," Dunn said, "and we are a one-stop shop for all their connectivity needs." That is why Best Buy is downsizing its slow-turning CD and DVD sections in favor of an expanded wireless department and dedicated sections for nascent categories such as e-book readers and motion-sensor video gaming.

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