Article

Top 100: 50. Cabela's

April 27, 2011

Cabela’s takes the concept of "in-store experience" to new vistas. After passing statues of two huge bears wrestling at the store’s entrance, outdoor adventurers are in their element scouting out guns, camouflage rainwear, scent eliminators, arrow rests, trolling gear, blinds, tactical knives, camping stoves, swimbaits and outdoor-themed furniture and artwork. Shoppers also will find a museum of sorts, with dioramas featuring trophy animals, a walk-through aquarium, and a conservation mountain complete with a running stream that ends in a small pond stocked with live trout. Cabela’s also offers in-store workshops on everything from how to choose a waterfowl call to how to pick the right crossbow. While opportunities to experience Cabela’s are limited to 31 stores in the United States and Canada (another four are on the way), the retailer’s enhanced Web presence and popular line of Big Game Hunter video games, produced by Activision, give outdoor enthusiasts worldwide the next best thing.

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