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Top 100: 58. Barnes & Noble

April 13, 2011

Just weeks prior to a Forrester Research report that U.S. sales of digital books had skyrocketed 220 percent from the previous year’s total of $301 million, Barnes & Noble announced the release of its NOOK Color touch screen e-reader and tablet powered by Android and further hinted at a dramatic change in its business model to “take advantage of compelling digital opportunities.” The retailer’s free “More in Store” program — available only in Barnes & Noble stores and only on the NOOK — offers customers new, exclusive content from bestselling and new authors, in-store promotions and free café offers. More in Store is updated weekly with each new feature available for four weeks on a rolling basis.

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