April 12, 2011
Once seen as the paragon of corporate autocracy, Nike got its open-source groove on this year, inviting skaters at its Laguna Beach storefront to customize Chuck Taylor All Stars and Hurley board shorts, introducing an iPhone app that lets women create their own virtual personal trainers that can be shared with friends and giving social entrepreneurs and manufacturers access to the green technologies dreamed up in Nike’s R&D lab with its new open-source website co-founded with the likes of Best Buy and Yahoo.
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