Article

Top 100: 64. eBay

March 30, 2011

EBay is betting on recent technological innovations to revive its marketplace business. By adopting a catalog approach similar to Amazon’s, eBay’s search engine now includes a “Savings Box” feature that highlights just a few listings, and a “Group by condition” checkbox that allows shoppers to sort matching items. In addition to opening its platform to third-party developers and launching mobile apps, the website has added daily deals and a custom fashion shopping experience, among other improvements.

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