Article

Top 100: 68. Banana Republic

March 24, 2011

“Mad Men and Banana Republic are both mad about style,” said Banana Republic president Jack Calhoun. “Banana Republic is known for its versatile fashions, with modern takes on 1960s icons like the pencil skirt, cardigan, and suit — which is why our collaboration with Mad Men is a natural fit.” AMC president Charlie Collier concurs. “The iconic style depicted in Mad Men is unquestionably a character in the show, and the Banana Republic promotion is testament to the broad influence the series has had on the world of fashion design.” The network and the clothier extended their marketing promotion for a second year by featuring Mad Men online and in all 400 of Banana Republic’s North American retail locations during the run-up to the show’s season four premiere this past July. Banana Republic also created a style guide for the occasion featuring Mad Men characters and images alongside Banana Republic looks.

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