Article

Top 100: 69. Dick's Sporting Goods

March 23, 2011

Dick’s has succeeded where other big box efforts in the sporting goods category have failed by catering to serious enthusiasts and their families who want a big selection, superior service and an engaging in-store experience. Each Dick’s location features stores within the store, such as the Golf Shop, the Lodge and Perfect Season (highlighting whatever sport is then being played). While same-store sales dipped slightly in 2009, the company kept a lid on costs and produced earnings of $135 million, compared with a loss of $40 million in 2008 — the only year Dick’s has lost money since going public in 2002.

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