March 23, 2011
Radio Shack’s biggest challenge, according to Bruce Geller, chief executive officer of investment management firm Dalton, Greiner, Hartman, Maher, is that it’s viewed as a has-been, appealing only to geeky hobbyists. In an effort to appeal to a generation raised on iPods rather than crystal radio kits, the retailer has been busy rebranding itself in a more contemporary image, dropping the “Radio” and calling itself simply “The Shack.”: The efforts are paying off, as the consumer-electronics retailer, which operates nearly 4,700 stores in the United States and Mexico, in addition to nearly 1,000 wireless-phone kiosks in Walmart Stores’ Sam's Club division and Target, reported impressive third-quarter results, with net income rising 23 percent on a 6 percent gain in revenue.
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