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Top 100: 72. Safeway

March 17, 2011

As part of a bold strategic shift to accelerate growth of its store brands and make private label part of its core offerings, Safeway earlier this year pulled all store brand management in-house, terminated its relationship with 3rd-party broker Daymon Worldwide, launched a new “lifestyle” store remake program dubbed Safeway Direct Connect, and rolled out Agentrics’ product lifecycle management software, described as a secure, collaborative tool that provides suppliers and Safeway with real-time information. Agentrics business solutions director Jeremy Whinnett said the rollout  came at “an ideal time to strategically push private label so retailers don’t lose the share and customer loyalty they’ve gained during the recession.”

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