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Top 100: 73. Verizon Wireless

March 15, 2011

After months of buzz and unsubstantiated rumors, Fortune contributor Sarah Ellison confirmed in late October that the Verizon iPhone does exist, that it will operate on a G4 network and that it will ship in early 2011. Unfortunately, it is unlikely that the first version of the phone will work outside the United States. In a major announcement earlier that same month, Verizon COO Lowell McAdam said that Verizon Wireless would do away with its “walled-garden” approach because “in a 4G world, we need to turn that guarded model inside out.” The operator will transform its business model, McAdam says, and open its network, applications and location technologies to outside developers.

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