Article

Top 100: 76. Anthropologie

March 13, 2011

Anthropologie doesn’t push a particular category of products but instead focuses on creating a sensual experience (often enhanced by French café music and aromatic candles) to sell a wide variety of interesting and unusual items to affluent, settled-down career women in their 30s and 40s, with an average family income of $200,000 a year. Because Anthropologie is focused on increasing sales from its current store base rather than expanding, the companie’s loyal customers keep the brand’s per-square-foot revenue at around $750 even during the economic downturn.

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