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Top 100: 80. Build-A-Bear Workshop

March 5, 2011

Build-A-Bear Workshop ended the 2010 third quarter reporting a 5.3 percent increase in North America, thanks to comparable store sales and the successful launch of its proprietary Smallfrys product line. The interactive entertainment retailer of customized stuffed animals is optimistic about opportunities for sales growth from its recently announced 11 pop-up stores. Build-A-Bear Workshop chairman and chief executive bear Maxine Clark stated that the company is well positioned to “maximize the holiday season, as we continue to emphasize our product introductions aligned with powerful marketing.” In October, the company announced a partnership with teen actress and singer Victoria Justice, known for acting roles in television shows and movies aimed at teen and tween audiences.

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