Article

Top 100: 89. Disney

January 16, 2011

Disney’s purchase of Marvel Entertainment last August was merely a foreshadowing of the entertainment giant’s recent spate of creative leaps and innovative moves that included remaking Mickey Mouse’s image, scoring a beachhead in the Chinese market with Shanghai Disneyland, rebranding 340 of its mall locations as entertainment hubs with interactive kiosks, karaoke contests and video-projected fireworks (all under the guidance of one Steve Jobs), and developing its own cloud-based film technology that lets consumers play downloads across devices such as smartphones, televisions or laptops.

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