Article

Top 100: 96. Sears

December 24, 2010

With Sears Holdings Corp.'s total revenues falling $93 million to $10.5 billion for the second quarter of 2010, the retailer began revamping its Web strategy. This past October, Sears.com unveiled a new logo for its site and added more user-generated content from the MySears community. In conjunction with site changes, Sears is delivering ads via Apple’ iPhone and iPod Touch, through Apple’s iAd mobile advertising network. Sears also unveiled a beta version of Shop Social, a microsite where consumers can create a profile, follow other shoppers and access ratings and reviews.

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