FastCasual's parent company launching FoodTruckOperator.com
FastCasual has covered the food truck industry since it emerged several years ago, but the fastest-growing segment in foodservice is ready for a platform of its own. On April 1, our parent company, Networld Media Group, will launch FoodTruckOperator.com to cover the industry, which has increased 12.4 percent over the past five years and is expected to hit $2.7 billion this year. We'll cover industry trends and news, profile business owners and explore the technologies and tools available to help operators grow their businesses.
Elliot Maras, who recently wrapped an in-depth series on the food truck segment for FastCasual, will serve as editor.
Though independent operators have driven much of the food truck industry’s explosive growth so far, Maras reported that brick-and-mortar chains are taking notice and beginning to invest heavily in food trucks as well.
A recent National Restaurant Association survey found that 60 percent of fast casual restaurants classified food trucks as a good way to expand business, and 55 percent believed that the popularity of food trucks is on the rise.
Other indications that food trucks are coalescing into a major retail food channel include the proliferation of both food and truck/equipment safety regulations (which will inevitably lead to standardization efforts), as well as the emergence of food truck trade associations, coordinated food truck event scheduling, and evidence that many food truck operators are adopting high-tech solutions such as POS payment software to support daily operations.
"We see the food truck business as one of the most innovative and fast-growing food industry segments over the coming year," said Networld Media Group EVP and Publisher Kathy Doyle. "The independent operator business is developing rapidly at local and regional levels, while big brands are focused on developing food truck extensions nationally."
Before joining Networld Media Group as director of Editorial, where she oversees Networld Media Group's nine B2B publications, Cherryh Cansler served as Content Specialist at Barkley ad agency in Kansas City. Throughout her 17-year career as a journalist, she's written about a variety of topics, ranging from the restaurant industry and technology to health and fitness. Her byline has appeared in a number of newspapers, magazines and websites, including Forbes, The Kansas City Star and American Fitness magazine. She also serves as the managing editor for FastCasual.com.www