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How do your CX efforts stack up?

January 22, 2014 by Mike Wittenstein — Customer Experience and Service Designer, Storyminers

Comparing your track record to others in the world of customer experience is a great way to find areas for improvement and see where you are doing well.

WBR's (Worldwide Business Research) NextGeneration Customer Experience's 2014 CX Industry Benchmark Study provides insight into a variety of areas concerning customer experience professionals including time spent in CX roles and job titles, funding for projects, level of investment from other departments, KPI's, daily challenges and more.

(The information is presented in an easy-and-quick-to-understand format as shown above.)

The study was comprised from the responses of over 130 customer experience executives from companies such as Disney, Capital One and Starbucks. The insight found in this report will be useful as you move into the new year and focus on new cutting-edge strategies for customer experience.

WBR produces events for over 10,000 senior F1000 executives each year in addition to providing reliable research data. This March some of my colleagues and I are appearing at the NextGeneration Customer Experience in San Diego that will include multiple session streams, workshops, interactive roundtable discussions and more. Click here for more information about the event and registration.

About Mike Wittenstein

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