The Demise of Bricks and Mortar Retail has been Greatly Exaggerated

There’s been no end of stories lately about retail store closures, layoffs and bankruptcies, but the real story isn’t about physical retail dying. It’s about evolution – and that outlook is very positive.

Type: White Paper

Sponsor: ComQi, Inc.




In-store analytics: Build on the understanding of your customers, to create an engaging in-store experience and boost your ROI.

Generating in-store traffic is the goal of all distribution players. This goal can be achieved through proven online strategies, where the gathered data enables brands and retailers to better understand shoppers, their expectations, and optimize their experience. Discover new ways to do so.

Type: Case Study

Sponsor: Smart Traffik




Seamless Cross-Chanenel Sales: Knowing Customers at Every Touchpoint

The first step in creating a compelling retail multichannel experience is to truly know your customer.

Type: White Paper

Sponsor: Pitney Bowes


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FEATURES


Why we need to talk about the retail evolution, not the retail apocalypse

In the end, the retail evolution is all about the customer. Being tech-savvy, shoppers want their shopping experience to reflect their daily life: a mix of online and offline. It is up to the retailers and brands to build a great customer experience, to satisfy their connected shoppers, and increase their foot traffic and ROI.

Verizon: Retail customer experience is all about the human conversation

Verizon's VP of Digital and Innovation Miguel Quiroga talks customer experience strategy, new tool innovation and why digital tech is not only changing business and customer experience, but changing how retailers and customers communicate.

Talking With: The White Company and its retail customer experience strategy

The well-known British-based lifestyle/fashion/homeware retailer opened its first New York City store this month, bringing its successful customer experience strategy abroad for the first time. Retail Director Steve Morris shares the retailer's approach to CX and why it's all about a customer-first culture.

Webinar resource: Eliminating islands of technology to craft the seamless customer experience

A valuable resource, a free webinar featuring an Intel expert and Forrester Research analyst, is available to RetailCustomerExperience readers striving to craft the seamless customer experience.

Why mobile is playing a starring role in creating a seamless customer experience

Every retailer and restaurant is going mobile or has gone mobile but a successful strategy to meld it with the physical customer experience takes work. Lots of work.

Interactive customer technology: How to achieve employee buy-in

Achieving employee buy-in needs to be part of the project from the beginning when introducing customer interactive technology.

The 'store as a community gathering place' emerges as a way to engage customers

Interactive technology, besides empowering consumers, gives stores new reason to take new measures to make customers feel at home.

Millennials weigh in on how they shop

Attendees at the Interactive Customer Experience Summit in Dallas took advantage of a chance to find out first hand during a panel featuring seven millennial shoppers.

Amazon's Whole Foods Market acquisition points to a changing role for physical stores; millennials hold the key

Amazon's acquisition of Whole Foods Market is yet another sign – the biggest to date – that retail is being redefined by multiple shopping channels.

4 insights you can unlock by mapping the customer journey

By uncovering the path your customers follow when they engage with your brand, you'll gain four valuable insights that can help you build a stronger, more loyal relationship with them.

Neiman Marcus embracing innovative tech from the front door to the dressing room

From the minute a shopper walks into the new Fort Worth, Dallas-based Neiman Marcus, digital technology is nearby. Here’s the scoop on how the retailer's iLab is developing and designing innovations that are driving a robust customer experience.

'Interesting times' highlight ICX Summit 2017

Brands really can't treat any of their customers like they're all alike anymore, not just the millennials, especially now that the technology is available to enable brands to treat them all more and more like individuals.

Interactive Customer Experience: The start of a daunting, yet exciting journey

The ICX Summit, held by the ICX Association last week in Dallas, gave retailers and interactive technology players a chance to learn why companies have to share information both internally and externally to meet the demands of today's 'connected' shopper.

A generational perspective: How our past defines future buying behaviors

Everyone's trying to figure out what drives consumers to purchase. But to understand how they shop, you need to know what makes them tick.

ICX Summit honors Under Armour as 'influencer' of the year

The Influencer of the Year award, presented at the ICX Summit in Dallas last week, went to Under Armour for its continued devotion to creating unique and engaging experiences and for a corporate philosophy that embraces the ongoing deployments of innovative ICX technologies.

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It is no longer enough to merely sell products and services - today, successful businesses engage their customers on both intellectual and emotional levels. Learn how digital signage can accomplish both goals, while invigorating the bottom line.

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