Bringing E-commerce like capabilities to Brick-and- Mortar Stores for Shopper Engagement

Brick and mortar retailers could slow the erosion of their businesses by e-commerce platforms if they had better ways to understand shopper behavior and increase the probability of sales. The key is getting shoppers engaged with the store and brand, and borrowing on some of the techniques used by online platforms.

Type: White Paper

Sponsor: ComQi, Inc.




CMO's Path to Omnichannel Marketing: The Future of Enterprise Engagement

Omnichannel engagement will play a huge part in the next ten years in how marketers reach both customers and prospects. As beacons, wearables, and IoT gain popularity, marketers will face greater challenges in understanding their end-to-end journeys and driving conversions.

Type: White Paper

Sponsor: RedPoint Global Inc.




Audience Engagement in Digital Media

Enhancing audience engagement nowadays is critical, because engaged users are more likely to trust a specific brand. They often pass through the same route or location on their way to work in the morning, back home in the evening or throughout the weekend.

Type: White Paper

Sponsor: media mea LLC


See More »

FEATURES


Rent-A-Center's 'Inner Circle' is about meeting customer needs and much more

A mobile-first community and customer insight platform is not only booting customer engagement and interaction for the home furnishings retailer, but spurring faster and better product and services decision making.

Why personalization is key for retail customer experiences

Jim Dicso, CEO of SundaySky, explores how retailers can personalize engagement in an entertaining, valuable and non-creepy way and create superior customer experiences.

Kagan: Will Walmart win with Jet.com private label?

Jeff Kagan wants Walmart and Walmart.com to be successful, but he believes the level of success will come from respect for the customer. The big question is this: Are they up to the task?

Neiman Marcus reaps customer experience, associate rewards via communication platform

The luxury retailer is finding Theatro's content delivery management platform is not only delivering an enhanced customer experience, but boosting store associate and in-store communication experiences as well.

Creating touchpoints to connect with consumers

Alexander Shporer, project manager at starrdesign, explains why retailers need to create a distinct shopping experience where guests can see, touch and connect with products.

Luxury jeweler's new retail chief driving 'Retail 3.0' strategy forward

With its own mobile app already in place, and a new YouTube customer engagement platform, Govberg Jewelers is all about winding up a rewarding customer experience and Claudio Terjanian is at the helm of the retail strategy.

1-800-Flowers.com delivers another AI shopping channel to meet gift givers wherever they're shopping

The online florist and gift retailer is tapping artificial intelligence technologies, such as Google Assistant, to ensure it's always in quick reach of customers.

Impulse service on steroids

Chip Bell explains how products involved in an impulse buy usually have some "eye catching" feature and are smartly positioned where a roving eye cannot miss. Yet impulse service is not about easy as much as it is about emotional comfort.

Great expectations: Recalibrating retail as we know it

Evan Magliocca, brand marketing manager at Baesman Insights & Marketing, explains why the in-store experience must be new, exciting and something nothing ever imagined in which product is secondary, but emotion, enjoyment, and exhilaration are integrated with brand culture and image.

'New wave' retail is starting to crest

For many analysts, observers and pundits, the Sears story serves as a kind of moral or object lesson to Amazon. But ICXA Managing Director Christopher Hall also see the Sears story as a fascinating reverse-parallel to what seems to be going on in a bigger-picture sense in retail today, with a bit of a twist.

Alibaba one-ups Amazon by building a mall for retailers

Chris Petersen writes on how Amazon and Alibaba, two great disruptors of traditional bricks and mortar retail, are focused on creating new models that will serve the rising expectations of today's customers.

TaylorMade Golf takes a big 'turn' to boost customer experience

The golf equipment manufacturer's new club subscription program, created in partnership with payments provider Klarna, not only makes upgrading clubs easier and quicker for golfers, but it’s driving more sales and boosting the customer conversion rate.

Fashion retailer ramps ups the ‘wow’ to drive customer experience

Dana Spinola, founder and CEO of fashion boutique franchise fab’rik, created a unique and innovative in-store customer experience program to spur an enriched customer experience.

5 lessons restaurants can learn from Uber, Amazon

Uber and Amazon have bridged the gap between digital and physical experiences in a way that has reset consumer expectations for how they interact with all their favorite brands.

Cupcake brand views delivery service as a key business ingredient

Sprinkles, a high-end bakery operation, expands its delivery partnership as it builds the business.

See More »
It is no longer enough to merely sell products and services - today, successful businesses engage their customers on both intellectual and emotional levels. Learn how digital signage can accomplish both goals, while invigorating the bottom line.

NEWS