Amazon's success proves that those who understand their customers at a deep level will win. At a panel at the recent ICX Summit, Eric Schongalla, manager of retail systems at Carhartt, and Roger Starkweather, senior VP of sales and experiences at OpenEye Global, discussed how businesses can utilize data analytics and personalization.
Digital signage is a viable and effective communications tool, but companies taking the first step in signage deployment will be much more successful on the playing field if they understand the basics of what digital media is and how it operates. Learn the basics of digital signage and how to make it most effective.
Today’s consumer expects a flawless shopping experience. So how do you wow a customer that already has soaring expectations? Here are three steps to prepare your business for this season’s holiday shopper, and beyond.
Tim Critchley, Semafone CEO, explains why retailers, to protect customers' most sensitive data and their brand reputation, must step up data security efforts or risk losing customer trust, patronage and business.
Andy Huynh, CTO at BTM Global, explains why change management must not only be a core part of a technology implementation plan and is much more than just dictating the steps of a project. Rather, it's facilitating the journey from which you'll emerge better and stronger.
ICX Association Managing Director Christopher Hall provides scope on the traditional approaches and tactics of retail that continue to march toward commoditization and why it's time to have to look beyond brand and product stories to define shopping motivations.
Aimee Becker, VP of strategic services for Daymon, talks about the retail climate and the fact that not all the news is bad. What many may be surprised to learn is that leveraging brand power is making the difference for retailers and brands getting it right.
Coherent Path President and CEO James Glover maps out why marketers need to move away from serving up the same email campaigns and a reliance on heavy discounting to promote products. Marketers need to prioritize what customers are invested in and build a balanced email content "diet" for each consumer.
Sethuraman Janardhanan, practice head and client partner, big data analytics, at Happiest Minds Technologies, explores the multiple synergies that have made the Amazon-Whole Foods acquisition the most notable one in retail and one which holds power to redefine many existing models.
Velocity Worldwide CEO Enda McShane explains why retailers must be conscious of the need to have actionable insights into who customers are, why they shop, and how best to connect with them. The failure to fully understand their own consumers, he says, leads marketers to lose valuable business and potential purchases.
Consumers crave human interaction and the store associate represents a retailer's front line in delivering a rewarding and compelling customer experience. Yet retailers aren't giving the role needed attention and support, and that's not a good thing in today's competitive retail environment.
It is no longer enough to merely sell products and services - today, successful businesses engage their customers on both intellectual and emotional levels. Learn how digital signage can accomplish both goals, while invigorating the bottom line.