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New Sears TV spot emphasizes that the retailer 'always has parking'

December 17, 2013 by James Bickers — Editor, Networld Alliance

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I understand what they're getting at here, and by the end of this recent 30-second bit the point is made. Kinda. Maybe.

But see for yourself, and decide whether you think the message a retailer should be emphasizing is the fact that their parking lots are never full:

About James Bickers

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James Bickers is the former senior editor of Retail Customer Experience, and also manages webinars for Networld Media Group. He has more than 20 years experience as a journalist and innovative content strategist, with publication credits in national, international and regional publications.

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