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Stop marketing already!

July 12, 2011 by Mike Wittenstein — Customer Experience and Service Designer, Storyminers

We live in an age George Jetson would consider futuristic (sans the flying cars, of course). We have pushbutton everything. Pushbotton marketing, pushbutton email, pushbutton surveys, pushbutton texting. If you're a marketer, just push a button and your will is done.

If you're like me, you're probably thinking and feeling that there's too much button pushing going on. Marketers used to be content sending their unwanted, File-13-headed circulars, newsletters and offers before the sale.

Now, according to Stanley Bing, of Fortune Magazine, they've found new ways to torture us. Read his article, "Toyota, I Love You. Goodbye" before you push the send button again!

Too much marketing is not a good customer experience.

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