Macy expanding off-price outlet strategy

Macy's, in a bid to lure price-conscious consumers, plans to open 100 Backstage location across the nation this year. The off-price outlets, which will be housed within existing stores, according to a Newsday report, offer name-brand items from clothing to...

Macy's revival means plenty in store for Star Reward members

Macy's revival means plenty in store for Star Reward members

Bryan Pearson believes credit for a Macy's recovery will likely go to a combination of strategic practices.

Macy’s to introduce mobile checkout, VR furniture design experience and more

Macy’s to introduce mobile checkout, VR furniture design experience and more

Macy's has recognized the characteristics of its target shopper and is committed to offering her a more personalized experience, as well as mobile checkout and a virtual furniture design experience.

Williams-Sonoma hires ex-Macy's tech leader as CTO

Yasir Anwar, former CTO at Macy's, is taking on the same role at Williams-Sonoma. He will report to President and CEO Laura Alber.

Macy's to slash 5,000 jobs despite solid holiday sales

Despite a boost in holiday sales this past season Macy's expects to cut 5,000 jobs and close seven stores. The news, according to a USA Today report, comes after the retailer announced holiday sales, in stores at least one year...

2017 in Review: Top 5 features highlight retailer experiences

2017 in Review: Top 5 features highlight retailer experiences

Retail Customer Experience readers love getting insight from those in the trenches, and this year's top five articles illustrate that hunger.

Former Macy's VP takes on creative role at GSP

Margaret Sotrop, a former vice president of home and storewide creative at Macy's, is now the executive creative director for GSP, a retail services provider. Sotrop has more than 25 years experience leading design, visual merchandising and photography teams.

Cold weather proves rewarding for Macy’s

The arrival of winter, and need for winter coats, is making for healthy financials for Macy's. A surge in outerwear sales is putting the brand on good footing going into the holiday season, according to a Bloomberg report. As of...

Macy's revamps loyalty program

Macy's shoppers are getting a revamped loyalty program as of this month that aims to offer consumers a more engaging shopping experience. The new loyalty program, still called Star Rewards, aims to make getting rewards easier with every purchase as...

Retail mall vacancy rate jumps, as do retail rental costs

The second quarter delivered a 10 percent increase in the retail mall vacancy rate, and rents increased a bit as well, according to a CNBC report, citing research data from Reis. The research noted the mall vacancy rate change was...

Macy's taking new approach to promotions, media, loyalty

Macy's aims to reconnect with loyal shoppers, lure in new shoppers and deploy a new mix of marketing media. All three efforts are tied to boosting sales and communication with shoppers, according to an Ad Age report. Stores will not...

Macy's RFID deployment may make for a text book case

Radio frequency identification technology isn't new, but RFID hasn't taken deep root in retail given a slew of challenges. That may change, however, given the RFID experience spearheaded by Macy's, according to a Forbes report. The technology has long been...

Macy's selling top half of Chicago flagship space

Macy's has put the top half of its Chicago flagship store space up for sale, according to a Chicago Tribune report. The move involves the eighth through 14th floors of the State Street Macy's location, which is about 700,000 square...

Macy's misses forecast expectations

Less sales translated into less profit for Macy's first quarter and the retailer failed to meet analysts' expectations regarding financial performance. And the retail sales trend won't change anytime soon, the retailer acknowledged, according to a New York Times report....

Analyst: What Macy's needs to do to rally

Macy's needs to draw more mall traffic, adapt to changing shopper trends and get faster at customer service, according to a retail analyst. The iconic retailer also needs to figure out a way to get ahead of online competitors such...

Macy's CEO to leave role early in 2017

After 14 years at the helm, Macy's CEO Terry Lundgren will step down at the start of 2017 and hand the baton to current President Jeff Gennette. It's the latest shake-up for the legacy retailer which has been busy trying...

Macy's sales dip may be economic harbinger for retail segment

The first quarter didn’t deliver big money for Macy's given a 7.4 percent drop in revenue, and the retailer isn’t optimistic things will change around quick as it revamped its full year expectations given the quarterly activity. Initially, according to...

Macy's CMO resigns post

Marketing executive worked for the retailer for three decades.

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