As Chief Sales Officer at Cust2Mate, Fraser Neil drives global expansion and enhances the company's innovative retail technology platform. Neil brings nearly three decades of comprehensive experience in consumer packaged goods (CPG), retail, and AI-driven technology solutions. Prior to Cust2Mate, Neil served as Vice President of CPG at Trax Retail Ltd., where he demonstrated expertise in delivering revenue growth and product innovation. His extensive background positions him uniquely to advance the company's vision of monetizing retail media, data, and third-party services.