Fraser Neil
Fraser Neil
As Chief Sales Officer at Cust2Mate, Fraser Neil drives global expansion and enhances the company's innovative retail technology platform. Neil brings nearly three decades of comprehensive experience in consumer packaged goods (CPG), retail, and AI-driven technology solutions. Prior to Cust2Mate, Neil served as Vice President of CPG at Trax Retail Ltd., where he demonstrated expertise in delivering revenue growth and product innovation. His extensive background positions him uniquely to advance the company's vision of monetizing retail media, data, and third-party services.
Recent Contributions
How leading retailers are re-thinking the role of the shopping cart
by Fraser Neil — Chief Sales Officer, Cust2Mate
The shopping cart has always been central to the store. In 2026, the retailers pulling ahead are the ones finally treating it as a strategic asset, not just a…
read nowSee More From Fraser
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