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Alicia Kelso

Alicia Kelso
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Recent Contributions


Starbucks CEO talks gift card, mobile payment trends

by Alicia Kelso — Editor, QSRWeb.com

The company processed 2-plus million new Starbucks card activations a day leading up to Christmas.

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Millennials want to help your brand share its story

by Alicia Kelso — Editor, QSRWeb.com

The 80 million-strong Millennial demographic currently accounts for about 21 percent of all consumer spending.

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RCEES: 5 insights to solve the Millennial mystery

by Alicia Kelso — Editor, QSRWeb.com

Consumers crave participation, not just functional and emotional products.

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RCEES: Retail's refocus on customer service

by Alicia Kelso — Editor, QSRWeb.com

Creating a customer-centric environment is key to a successful business.

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Mobile engagement is now a consumer expectation

by Alicia Kelso — Editor, QSRWeb.com

Experts predict mobile payments will reach critical mass in the next few years.

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Dunkin' Donuts 'Fresh Brew' model designed to enhance in-store experience

by Alicia Kelso — Editor, QSRWeb.com

May 7, 2013

During Dunkin' Brands' Investor Day, today in Boston, John Costello, president of global marketing and innovation, discussed some of the ways Dunkin' Donuts…

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