Dan Surtees

Dan Surtees serves as VP of strategy at XCCommerce, partnering with top retailers to design and execute promotions and loyalty initiatives that fuel sustainable growth and deepen customer engagement. Since 2020, he has played a key role in advancing competitive positioning through data-driven strategy and innovation. With over two decades in retail, Surtees combines leadership across product, marketing, sales and enterprise technology to deliver measurable impact.

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