News & Media From Janina Moza
How Estée Lauder turned a training problem into a 62% engagement rate
by Janina Moza — Chief Marketing Officer, Flipsnack
A prestige beauty brand rebuilt how field teams accessed seasonal training. What they didn’t expect was that the same format would become one of their most…
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Why retailers are bringing back the catalog, but making it digital
by Janina Moza — Chief Marketing Officer, Flipsnack
Acquiring a new customer has never been cheap. But the past few years have made it significantly more expensive. CPCs are up. Organic reach has narrowed. The…
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