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Tim McCracken Jr.

Tim McCracken Jr.

Tim McCracken Jr. is Chief Revenue Officer at SOLUM America, where he leads sales and partner strategy across North America. He brings more than 15 years of experience in enterprise and channel sales, with a track record of scaling growth and building high-performing teams in retail and technology.

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Why the best retail technology makes associates more, not less, visible

by Tim McCracken Jr. — Chief Revenue Officer, SOLUM America

The human element isn't something you bolt on through training or policy alone. It's shaped by how the store operates day to day.

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