Elliot Maras Elliot Maras is the editor of KioskMarketplace.com and FoodTruckOperator.com.
Much discussion in retail marketing today focuses on the need to improve the online shopping experience. Glossier is not only addressing this challenge, but is taking a unique approach by facilitating communication among customers.
Kiosks and digital signage improve the customer experience, which can translate into improved sales for retailers, but the journey typically has obstacles to overcome. Two veterans of the journey shared their experiences.
One of the highlights of this year's ICX Summit in Dallas was the wealth of innovation on display at the ICX Discovery Zone, where attendees received hands-on demonstrations of customer engagement technology.
Artificial intelligence can allow retailers to improve the customer experience and gain valuable insights, but it is necessary to identify the core capabilities the company hopes to attain and be willing to make organizational changes.
Though AR is still in its infancy at retail, a pair of presenters at Infocomm said that it offers a new way to excite consumers, and is more economical than creating physical experiences.
Pinterest provides a visual tool to enable the discovery process online. Millions of consumers already use Pinterest to get ideas for everyday needs — food, apparel and home décor.
Ulta Beauty CEO Mary Dillon says the world continues to have a need for human connection and inspiration within the retail environment and that her company relishes the opportunity to meet consumers' expanding and growing needs.
Mary Beth Laughton, Sephora's executive vice president for omnichannel, offers up insight on making the shopping experience more personal and that while technology is critical it's not the only big strategy ingredient and why mobile is playing a huge role today.
Instead of resisting change when new competitors such as e-commerce retailers and on-demand delivery services came into the market, Target is investing in its digital infrastructure to meet the needs of changing shopping habits.
The National Automatic Merchandising Association trade show floor featured POS equipment tailored to a consumer who is comfortable with mobile payment, and other technologies such as advanced data analytics, artificial intelligence, robotics, biometric identity verification and digital signage.
While e-commerce continues to expand, consumers still want to visit the store for fresh food. Supermarkets need to find ways to improve the in-store shopping experience and integrate it with digital interaction.
Recognizing the need for both physical stores and e-commerce, retailers seek solutions — including self-serve kiosks — to deliver more interactive customer experiences.
BingoBox, an unmanned c-store, already has 300 locations in China, and plans to expand internationally. The project has received significant venture funding.
Retailers and brands share the need to become omnichannel marketers in order to maintain customer loyalty and enhance customer relationships. Because of this, they are sharing data more and undertaking actions to ensure their employees are capable of using digital technology.
One of the best-attended educational sessions at the recent National Automatic Merchandising Association show in Las Vegas focused on how payment technology innovations — namely mobile payments — are impacting customer expectations.
Changing demographics, a collaboration among retailers and "pure play" digital merchants and dedicated staffing to support e-commerce are among the factors that experts believe will facilitate the transition taking place in the grocery sector.
Retailers that engage customers using today's highly sophisticated digital and mobile tools are finding that these initiatives deliver greater customer satisfaction, loyalty and sales.
Macy's has recognized the characteristics of its target shopper and is committed to offering her a more personalized experience, as well as mobile checkout and a virtual furniture design experience.
While encouraged by customer response Amazon isn't ready to announce much about its plans for its innovative cashierless store. The company is making sure the technology, which utilizes machine learning and computer vision to eliminate the need for cashiers, continues to function seamlessly.
Many of the exhibits in the High Tech Retailing Marketplace and elsewhere on the CES show floor featured self-service technology designed to enable retailers and brands to integrate their physical and digital offerings.