Elliot Maras

Elliot Maras is the editor of KioskMarketplace.com and FoodTruckOperator.com.


Despite challenges kiosks, digital signage well worth the effort

Despite challenges kiosks, digital signage well worth the effort

Global food service operator, Sodexo, and travel plaza operator, Love's, told an audience at the recent Dallas ICX Summit that even though there are challenges to deploying kiosks and digital signage today, the benefits of these technologies are worth the trouble.

Glossier engaging customers by spurring interaction, communication

Glossier engaging customers by spurring interaction, communication

Much discussion in retail marketing today focuses on the need to improve the online shopping experience. Glossier is not only addressing this challenge, but is taking a unique approach by facilitating communication among customers.

Hurdling obstacles in retail kiosk deployments

Hurdling obstacles in retail kiosk deployments

Kiosks and digital signage improve the customer experience, which can translate into improved sales for retailers, but the journey typically has obstacles to overcome. Two veterans of the journey shared their experiences.

ICX Summit exhibitors showcase tech innovation

ICX Summit exhibitors showcase tech innovation

One of the highlights of this year's ICX Summit in Dallas was the wealth of innovation on display at the ICX Discovery Zone, where attendees received hands-on demonstrations of customer engagement technology.

AI can boost customer engagement if brand is open to change

AI can boost customer engagement if brand is open to change

Artificial intelligence can allow retailers to improve the customer experience and gain valuable insights, but it is necessary to identify the core capabilities the company hopes to attain and be willing to make organizational changes.

Augmented reality more accessible to retailers, brands

Augmented reality more accessible to retailers, brands

Though AR is still in its infancy at retail, a pair of presenters at Infocomm said that it offers a new way to excite consumers, and is more economical than creating physical experiences.

Why the future of retail belongs to visual discovery

Why the future of retail belongs to visual discovery

Pinterest provides a visual tool to enable the discovery process online. Millions of consumers already use Pinterest to get ideas for everyday needs — food, apparel and home décor.

Ulta Beauty tackles retail change by embracing change

Ulta Beauty tackles retail change by embracing change

Ulta Beauty CEO Mary Dillon says the world continues to have a need for human connection and inspiration within the retail environment and that her company relishes the opportunity to meet consumers' expanding and growing needs.

Sephora shares tips, insight on crafting a retail customer personalization strategy

Sephora shares tips, insight on crafting a retail customer personalization strategy

Mary Beth Laughton, Sephora's executive vice president for omnichannel, offers up insight on making the shopping experience more personal and that while technology is critical it's not the only big strategy ingredient and why mobile is playing a huge role today.

How Target is embracing the human touch to beat the competition

How Target is embracing the human touch to beat the competition

Instead of resisting change when new competitors such as e-commerce retailers and on-demand delivery services came into the market, Target is investing in its digital infrastructure to meet the needs of changing shopping habits.

Mobile pay, AI, biometrics bringing new muscle to automatic merchandising

Mobile pay, AI, biometrics bringing new muscle to automatic merchandising

The National Automatic Merchandising Association trade show floor featured POS equipment tailored to a consumer who is comfortable with mobile payment, and other technologies such as advanced data analytics, artificial intelligence, robotics, biometric identity verification and digital signage.

Kroger, Sprouts Farmers Market on the future of the grocery store

Kroger, Sprouts Farmers Market on the future of the grocery store

While e-commerce continues to expand, consumers still want to visit the store for fresh food. Supermarkets need to find ways to improve the in-store shopping experience and integrate it with digital interaction.

Personalization, physical-digital integration dominating retail innovation

Personalization, physical-digital integration dominating retail innovation

Recognizing the need for both physical stores and e-commerce, retailers seek solutions — including self-serve kiosks — to deliver more interactive customer experiences.

Watch out Amazon Go, China's BingoBox is on the move

Watch out Amazon Go, China's BingoBox is on the move

BingoBox, an unmanned c-store, already has 300 locations in China, and plans to expand internationally. The project has received significant venture funding.

Digital transformation a reality for grocery brands, retailers

Digital transformation a reality for grocery brands, retailers

Retailers and brands share the need to become omnichannel marketers in order to maintain customer loyalty and enhance customer relationships. Because of this, they are sharing data more and undertaking actions to ensure their employees are capable of using digital technology.

Mobile payment: Redefining the customer experience for unattended retail

Mobile payment: Redefining the customer experience for unattended retail

One of the best-attended educational sessions at the recent National Automatic Merchandising Association show in Las Vegas focused on how payment technology innovations — namely mobile payments — are impacting customer expectations.

Researchers predict ‘tipping point’ for grocery e-commerce to arrive in 2025

Researchers predict ‘tipping point’ for grocery e-commerce to arrive in 2025

Changing demographics, a collaboration among retailers and "pure play" digital merchants and dedicated staffing to support e-commerce are among the factors that experts believe will facilitate the transition taking place in the grocery sector.

Lowe's, Poshmark are improving customer experience via digital innovation

Lowe's, Poshmark are improving customer experience via digital innovation

Retailers that engage customers using today's highly sophisticated digital and mobile tools are finding that these initiatives deliver greater customer satisfaction, loyalty and sales.

Macy’s to introduce mobile checkout, VR furniture design experience and more

Macy’s to introduce mobile checkout, VR furniture design experience and more

Macy's has recognized the characteristics of its target shopper and is committed to offering her a more personalized experience, as well as mobile checkout and a virtual furniture design experience.

Amazon happy with customer response to Go store but guarded about future plans

Amazon happy with customer response to Go store but guarded about future plans

While encouraged by customer response Amazon isn't ready to announce much about its plans for its innovative cashierless store. The company is making sure the technology, which utilizes machine learning and computer vision to eliminate the need for cashiers, continues to function seamlessly.

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