Marketing

1-800-Flowers.com, Alice’s Table launch arranging experience for Valentine’s Day

Provided

January 31, 2022

1-800-Flowers.com and Alice's Table are teaming up to offer shoppers a floral arranging experience in time for Valentine's Day.

During the limited-time Red Velvet floral arranging livestreaming experience customers learn how to arrange a lush bouquet filled with red and pink blooms. Participants receive farm fresh flowers, banana ribbon and a vase delivered directly to their door prior to the event.

During the 45-minute event, an expert host provides participants with step-by-step instructions, tips and tricks for mastering floral arranging from the comfort of home.

The workshops, which cost $80, are scheduled for Feb. 10, Feb. 11, Feb. 17 and Feb. 26.

Valentine's Day is the second largest floral holiday of the year, and, in the ramp up to Cupid's big day, 1-800-Flowers.com expects to deliver approximately 23 million stems across the U.S.