News

164M consumers will be shopping Thanksgiving weekend

November 21, 2018

A projected 164 million consumers will shop over the five-day Thanksgiving weekend, according to an annual survey by the National Retail Federation and Prosper Insights & Analytics.

The survey reveals 21 percent (34 million) plan to shop on Thanksgiving, but Black Friday will remain the busiest with 71 percent (116 million. Forty-one percent (67 million) are expected to shop on Small Business Saturday, according to a press release on the data.

The shopping weekend will wrap up on Cyber Monday when 46 percent (75 million) are expected to take advantage of online bargains.

"While the long weekend always draws shoppers of all ages to take advantage of the irresistible deals and promotions that retailers are offering, we're seeing a change in how the younger consumers see the weekend," Prosper Insights Executive Vice President of Strategy Phil Rist said in the release.