CodeBroker surveyed 1,287 consumers who are members of loyalty programs in a range of industries, including travel, restaurant, credit card, retail and others. Those cross-industry research results can be accessed here.
Bryan Laing, vice president, client service, IDL Worldwide, explains why connecting with consumers on a deeper, more personal level through physical storytelling, reinforced by digital experiences, can help brands differentiate themselves and bring their brands to life.
A TSYS study reveals mobile wallet users intend to use mobile payments more at brick-and-mortar retailers. But intent and actual use could vary based on a number of factors such as a smooth experience and security concerns.
While Amazon preps to expand Amazon Go, its cashierless retail shopping strategy, Berkeley Research Group leader Keith Jelinek offers insight on what's ahead with cashierless checkout and why consumer response is a key part of potential success.
Katrina Gosek, senior director, digital customer product strategy at Oracle, explains why success in the next era of retail won't come from adding the latest widget to your site, and it's certainly not in low prices and free shipping. Success will come down to the ability to move and innovate faster.
Glenn Shoosmith, CEO and founder of BookingBug, says the clearest evidence that there is no retail apocalypse is the fact we're seeing some of the most innovative and customer-friendly reinterpretations of the retail experience that have ever existed.
As Toys R Us shutters, and the Sears catalog collects dust in the archives of marketing, one wonders where the next generation of moms, dads, aunts, uncles, friends and colleagues will find that perfect toy for that next celebratory event.
Jennifer Johnson, director, retail and hospitality practice group, Kronos Inc., takes a look at what the retail experience could look like in 2020 and how retailers will benefit from improving the employee experience.