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7 Billion People unveils Web personalization software at DEMO 2009

March 2, 2009

PALM DESERT, Calif. — 7 Billion People Inc., a provider of Web personalization software, has announced at DEMO 2009 the availability of WebLegend, a software solution that enables online retailers to adapt Web pages in real-time to match customers' individual preferences and unique personalities.

By offering each shopper a personalized experience, the technology is already helping retailers increase online conversion rates by up to 70 percent.

"7 Billion People's software has the potential to change the way people conduct business online," said DEMO's executive producer Chris Shipley. "WebLegend will have a significant impact on e-retailers in the coming years."

WebLegend is a completely new type of e-commerce software that determines the behavioral preferences of website visitors by analyzing their clickstreams and building a "portrait" for every customer. The software uses behavioral psychology to analyze these portraits and determine individual shoppers' goals, decision-making methods, buying behaviors and communications preferences. WebLegend gives online retailers the ability to deeply understand their customers and dynamically adapt Web pages that personally shape the e-commerce experience for every shopper.

"With WebLegend, 7 Billion People is rethinking how you determine customer behavior and respond to it too, to provide a full personalization of the online experience," said Mary Wardley, IDC's vice president of Enterprise Applications and CRM Software. "This approach has the potential to make a significant impact in the e-retail industry by moving beyond demographics to read, interpret and react to the customer's specific behavior."

As a customer navigates through a Web site, 7 Billion People technology gathers clickstream information to build a psychographic "Portrait" of the user. In as little as three to five clicks, that customer will demonstrate behavior that allows the powerful 7 Billion People neural network to determine a behavioral tendency on at least one of fifteen attributes. At that point in time WebLegend can start to modify content to better suit that customer's buying and information presentation preferences.