News

7-Eleven ATMs boast NRL Federal Credit Union branding

June 10, 2019

NRL Federal Credit Union and FCTI Inc. are partnering to provide dynamic on-screen marketing to NRL Federal Credit Union cardholders at ATMs placed in 7-Eleven locations throughout the United States.

The agreement provides NRL Federal Credit Union the ability to deliver custom branded messages including targeted campaigns to their cardholders through the screen upgrade feature of FCTI’s Marketing and Branding Application ATM program, according to a company press release. SU campaign setup includes the ability to target by location and other factors and campaign start and end dates, as well as the capability to run multiple campaigns at once.

SU screens are delivered throughout the ATM transaction, allowing the combination of multiple screens and topper to create a story for the cardholder that culminates in the final processing screen and printed receipt.

"The ATM is an important channel for member interaction. Which is why it has become so important to couple nationwide access with real brand initiatives," Kristin Shultz, CEO of NRLFCU, said in the release. "Unlike traditional branding, FCTI’s program allows us the opportunity to present our brand as well as dynamic messaging to our cardholders on an ATM outside of our brand network."

Robel Gugsa, CEO for FCTI, said the program allows banks and credit unions to generate greater brand awareness.
"We are very excited to be working with NRL Federal Credit Union to expand their marketing toolbox with a package of flexible and dynamic tools to better reach their ATM users," he said.