Increase Sales with Intelligent Shelving

Retailers and brands can increase operational efficiencies, create intimate customer experiences, and generate new revenue streams.

Type: Special Report

Sponsor: Intel Corporation




Retail Stores of the Future: 4 Key Focus Areas

See how new digital marketing technologies and strategies can be applied to in-store interactions, so you can create immersive experiences at every consumer touchpoint.

Type: White Paper

Sponsor: Adobe




The Future Is Today: A Guide to Become a Digital Retailer

New digital technologies are changing the retail space and encouraging customers to purchase in-store. Read this guide for six strategies you can use to deliver the engaging customer experiences across channels.

Type: White Paper

Sponsor: Adobe


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FEATURES


How to craft a seamless omnichannel experience

Experts offer tips, advice and insight to help retailers develop an engaging and rewarding customer experience between online and offline.

Chatbot success 101: Why a single customer view is a must

The need for retailers to have a single customer view to ensure a consistent positive experience, across all the channels via which they interact with shoppers, has only grown more critical as the number of channels and the volume of customer data generated has increased.

Brookstone CEO: Product development, brand, channels are key focus ahead

Specialty retailer Brookstone has weathered more than a few challenges, including bankruptcy, but is finding success once again with a strong product, brand and consumer focus.

8-second race: How retailers can connect with fast-moving customers

the window of opportunity for retail marketers to know, reach, convert and engage their customers has dropped to just eight seconds. The key to reaching them is to create an adaptive customer experience.

Last mile: The amazing race to solve the delivery dilemma

Omnichannel drives new expectations that every retailer must address.

Are you sitting on a data goldmine? What all retail brands need to know

Thanks to market research, point-of-sale information, loyalty cards, online and mobile transactions, location data, and social media, retailers are sitting on vast pools of data. Yet many struggle to manage this invaluable resource, as data has become increasingly complex and is of limited use without intelligent analytics.

5 keys to leading in the age of analytics

Data is a critical corporate asset that organizations are starting to monetize in new ways to get ahead of their competition. The bottom line? Companies that leverage data to drive the performance of their organization's decisions are winning at a faster rate than their competition.

Kagan: New rules for success in retail

Retail will always be with us, but it will be different going forward. Now is the time to be experimenting and expanding your brand in the mind of your customers and investors.

Hungry for more conversions? There's an app for that

With the inherent convenience of ordering favorite specialty items online, come new demands from consumers, namely: the expectation of finding their favorite brands in the app store. The more consumers turn to their smartphones for buying convenience, the more competition arises for brands looking to cash in on the gold rush.

Location data is leading a retail revival: Here's how

Location data answers much more than just "Are buyers visiting my store?" It answers questions like "Which locations and audience segments do competitor's loyalists frequent?" and "How much market share are my marketing campaigns stealing from competitors?"

7 hacks for smarter, cheaper customer experience

Download a free webinar and learn how top retailers are deploying successful customer experiences with the help of Salesforce.

5 key components to monetize your data

The explosion of information is clearly accelerating. Data is flooding companies and the problem is only getting worse. As the next big explosion heats up with Internet of Things technology the rate of information growth will go exponential.

Crate & Barrel leader talks mobile tech and designing a seamless customer experience

Understanding the consumer is just one part of the equation for Crate & Barrel. The key, as a top leader explained, is knowing what a consumer is looking for, helping them find it easy and quick, and driving the purchase forward.

Kagan: Early adopters gain competitive advantage

Jeff Kagan explains why timing your entry into new areas of retail payment technology is key. Early adopters get a competitive advantage yet they take the arrows, he explains. Then over time, as wave after wave of competitors jump in and do the same thing, the competitive advantage gives way and becomes simply a cost of doing business.

Lowe's innovation leader talks mission, focus and strategy

Lowe's customer experience innovations is moving at the speed of light, advancing robotics, apps, AR and VR technologies to make home improvement shopping easier and more rewarding.

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Products strewn across shelves aren't appealing to customers, no matter how great those products are. Careful design of where products go, how they interface with the rest of the environment and their relationships with other products are all important aspects of building a great in-store experience for shoppers.

NEWS