Interactive retail opens the door to market growth

Virtual reality (VR), wearables and connected technology offer unique opportunities for retailers. The development of interactive retail opportunities is opening the door to market growth and a host of new deployments.

Type: White Paper

Sponsor: Frank Mayer and Associates, Inc.




Traditional Merchandising in the Age of Self-Service

With retailers becoming increasingly dependent on self-service in their stores, traditional merchandising is as important as ever. Merchandising displays are a critical component of giving consumers the information they need to make a buying decision.

Type: Guide

Sponsor:




The Retail Customer Evolution

For those who think online and mobile shopping are leading to the demise of physical retail stores, think again. 75% of purchases are still being made in-store.

Type: White Paper

Sponsor: Time Trade Systems Inc.


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FEATURES


Lululemon taps data intelligence to amplify customer experience, relationship

The athletic apparel brand is striving to build its human connection with consumers with data analytics.

Staging an experiential marketing encore, the Bloomingdale's, Brooks Brothers way

There's no business like show business, and retailers are vying to get in on the act. More merchants are turning to Broadway in their ongoing play for experiential marketing. But what can retailers do for an encore?

Retailers striving to beat Amazon must perfect the customer experience

To avoid losing more market share to Amazon, competing e-commerce and brick-and-mortar retailers must perfect the customer experience from the moment a shopper comes through the door to when they leave with their purchase.

Digital gift cards proving popular with shoppers this holiday season

A First Data study reveals e-gift card usage is on the climb, driven by those ages 18 to 34. The biggest card buyers are those ages 35 to 54. The main reason is convenience.

The changing face of merchandising and what retailers need to do to succeed

The changing face of retail merchandising requires retailers to go beyond tried and tested tactics.

Ashley Furniture taps VR, AR to deliver an innovative customer experience

The national brand is rolling out a consumer augmented reality app and an in-store virtual reality experience come 2017.

3 tips to engage retail customers as they wait

Waiting time in the retail world is almost inevitable. However, it's also an opportunity for businesses to engage and connect with their audience through tools such as digital signage.

How entrepreneurial employees boost profit, customer service during holiday season

For national chains a drive toward community presents the opportunity for front-line employees and local store managers to drive sales and profits. However, to maximize the opportunity, managers and employees need to be entrepreneurial.

5 rules for a retail town square: What Apple, Whole Foods Can Teach Us

Here's a potential formula for retail of the future: One Apple squared equals a community experience minus the traditional sales space.

Black Friday: Gimmick, gone or more relevant than ever?

Is Black Friday relevant, needed, necessary, or even a valuable marketing opportunity, or has it become a gimmick in the retailer's quest to grab consumers' attention earlier than ever?

Cyber weekend: A global opportunity for retailers

Cyber weekend – this year spanning Thursday, Nov. 24 to Monday, Nov. 28 – has clearly now become a global opportunity for online retailers.

Why 30 retailers are asking consumers to self-personalize the shopping experience this holiday

Personalization has long been touted as the Holy Grail for improved customer experience at retail.

7 critical questions traditional retailer metrics can't answer

Traditional metrics of sales and share are not enough for omnichannel.

1 of the greatest misses in omnichannel retailing

If retailers want to engage, they need more than products, pics and price.

4 tips for crafting a valuable SMS marketing campaign

When building the SMS marketing list remember the old saw, patience is a virtue. Focus on building good relationships with a wide network of clients and partner for the long term.

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Products strewn across shelves aren't appealing to customers, no matter how great those products are. Careful design of where products go, how they interface with the rest of the environment and their relationships with other products are all important aspects of building a great in-store experience for shoppers.

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