Technology

Acme Tools deploys Carousel Digital Signage

Photo: provided

February 23, 2021

Acme Tools, a tool retailer with 10 locations in Iowa, Minnesota and North Dakota, has deployed Carousel Digital Signage at six of its 10 stores and at its headquarters, with additional rollouts planned. The retailer replaced its traditional DVD system with Carousel's cloud-based system, according to a press release.

"We had a very outdated approach to information sharing and we wanted to streamline our delivery," Autumn Graber, marketing manager, Acme Tools, said in the release. "We also wanted to collaborate with each store individually, and use a system that was scalable to our needs and quick to update. The workflow within our marketing department is far more efficient and improved with Carousel Cloud, and we can now share product information, store events and other important information to our customers without spending hours editing graphics, formatting and burning content to DVDs, and shipping them to stores. Most importantly, we have the flexibility to add content that is unique to each store."

With Carousel's system, the retailer can target content for specific stores, such as promotions for snow removal equipment at its North Dakota and Minnesota stores.

"Once we learned how easy it was to learn and use Carousel and how slick the content looked, we added a Carousel Cloud license for our corporate office," Graber said in the release. "We were up and running quickly with a genuine corporate channel, and it's a great tool for our HR department to communicate news and events from inside the company."