Digital Display Technology: An Introduction to Digital Signage

Digital Display Technology: An Introduction to Digital Signage

Digital signage is a viable and effective communications tool, but companies taking the first step in signage deployment will be much more successful on the playing field if they understand the basics of what digital media is and how it operates. Learn the basics of digital signage and how to make it most effective.

Type: Guide

Sponsor: LG Electronics USA, Inc.


Connecting with Customers with New Digital Tools

Connecting with Customers with New Digital Tools

Electronics retailers are leveraging digital displays and other technological tools to create a deeper bond with shoppers.

Type: White Paper

Sponsor: LG Electronics USA, Inc.


Increasing Retail Brick-and-Mortar Traffic With Innovative Digital Signage

Increasing Retail Brick-and-Mortar Traffic With Innovative Digital Signage

The purpose of this paper from LG is to present ideas for enhancing the retail in-store experience to fuel customer obsession via innovative digital signage.

Type: White Paper

Sponsor: LG Electronics USA, Inc.


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FEATURES


Despite challenges kiosks, digital signage well worth the effort

Despite challenges kiosks, digital signage well worth the effort

Global food service operator, Sodexo, and travel plaza operator, Love's, told an audience at the recent Dallas ICX Summit that even though there are challenges to deploying kiosks and digital signage today, the benefits of these technologies are worth the trouble.

Catch the highlights from ICX Summit

Catch the highlights from ICX Summit

If you didn't get a chance to attend the recent the Interactive Customer Experience (ICX) Summit held this past June in Dallas you can get a deep look at the exciting technology and insight shared during the three-day event.




An inside look at Taco Bell’s digital transformation to deliver an enhanced customer experience

An inside look at Taco Bell’s digital transformation to deliver an enhanced customer experience

Rafik Hanna, senior director of Taco Bell’s All Access, shared insight on how the QSR is transforming to drive a best-in-class customer experience and why technology is always at the forefront in a keynote address at the recent ICX Summit

Hurdling obstacles in retail kiosk deployments

Hurdling obstacles in retail kiosk deployments

Kiosks and digital signage improve the customer experience, which can translate into improved sales for retailers, but the journey typically has obstacles to overcome. Two veterans of the journey shared their experiences.

ICX Summit exhibitors showcase tech innovation

ICX Summit exhibitors showcase tech innovation

One of the highlights of this year's ICX Summit in Dallas was the wealth of innovation on display at the ICX Discovery Zone, where attendees received hands-on demonstrations of customer engagement technology.

What retailers should know before delving into digital signage

What retailers should know before delving into digital signage

Digital signage works when it comes to increased sales, stronger customer engagement and meeting consumer needs. But it requires a strategy and objective well before the hardware and software decision.

Legacy mall home to cutting-edge retail customer experiences

Legacy mall home to cutting-edge retail customer experiences

The Microsoft store, Fossil, Lego and Tesla offer up unique interactive customer experiences within the 53-year-old NorthPark Center mall in Dallas.

Taco Bell's digital transformation focus of ICX Summit keynote

Taco Bell's digital transformation focus of ICX Summit keynote

Rafik Hanna, senior director, All Access, at Taco Bell will share insight on how the brand is winning big with customers due to its digital transformation strategy at the upcoming Interactive Customer Experience (ICX) Summit taking place next month in Texas.

How to capitalize on the OOH viewing experience to keep customers

How to capitalize on the OOH viewing experience to keep customers

Curt Marvis, CEO and co-founder of QYOU Media, explains how retailers can take advantage of DOOH now that customers are watching more video than ever before.

South African retailer delivers digital journey boasting digital signage

South African retailer delivers digital journey boasting digital signage

Clicks aimed to deliver a better customer experience that informed distracted customers. With a digital signage solution, the retailer was able to boost dwell time and sales.

How digital signage boosts the real estate customer experience

How digital signage boosts the real estate customer experience

In real estate, buyers and sellers expect up-to-date and engaging content on all communication platforms. This flexibility allows agents to update their listings and announcements in real time. Clever integration of video and touchscreens can assist agents in dynamically showcasing their property range

Walmart digital signage delivers broken content

Walmart digital signage delivers broken content

Digital Signage Today Editor Bradley Cooper encounters a Walmart shelf-edge display that failed to get its message across. Instead of a heartwarming holiday video, it delivered a buffering, stuttering mess.

How To Measure The Impact Of Digital Signage

No matter how big or small of an investment you make, you want to have a way to measure your success to determine if it was money well spent. When it comes to measuring digital signage ROI, there are several...


Neiman Marcus, HMSHost, b8ta talk designing the retail digital store

Neiman Marcus, HMSHost, b8ta talk designing the retail digital store

Digital chiefs from legacy and new brands share insight, advice, tips and strategy when it comes to designing the store with digital in mind.

Data analytics hold the key to understanding and guiding the retail customer

Data analytics hold the key to understanding and guiding the retail customer

Interactive technology promises a wealth of insights on customer behavior, but retailers need to have a plan for deploying the technology and glean insights from data analytics.

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Topic Center Sponsor:



LG offers award-winning LCD and plasma displays designed to engage the customer in a variety of venues. LG has new innovations that enable brighter displays, better interactivity, and an improved relationship between your business and your customers.


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