News

Action sports retailer taps cloud system to boost customer experience

August 24, 2016

Active Ride Shop is using a cloud-based engagement technology for mobile point of sale, merchandising, customer relationship management and sale audit in a quest to enhance the customer experience.

With Aptos' technologies, Active Ride Shop now has a singular commerce and a more seamless experience, according to a press release. The retailer, founded in 1989 as a single skate shop, is now a full-fledged action sport business with 29 stores in southern California. The tools are ensuring customers a consistent experience no matter if they are shopping in-store or at pop-up stores and community events.

"With a unique culture, exceptional people and key brand partnerships, Active has a tremendous growth opportunity," said Jenner Heller, president, Active Ride Shop, in the release. "We plan to expand Active's retail footprint into new states over the next several years, and our investment in Aptos is a key enabler to support execution of our multi-channel growth strategy."