Marketing

Actor Kristen Wiig now Target’s ‘Target Lady’

Photo: Adobe Stock

April 9, 2024

Target has tapped actor Kristen Wiig as its 'Target Lady' for a national media campaign as it kicks off its Target Circle Week sales event happening April 7-13.

Wiig created a Saturday Night Live character called Target Lady, according to a press release on the marketing effort.

"We're thrilled to launch Target Circle's next chapter with Kristen Wiig as the Target Lady during Target Circle Week, and, since there's no cost to join, all guests can save even more with their personalized deals," Cara Sylvester, executive vice president and chief guest experience officer, Target, said in the release.

The retailer's Target Lady marketing campaign features 12 advertising spots that will run across a wide range of channels, including TV, digital, video, social and Target.com.

"Target Lady is incredibly special to me because it's one of the characters I created at The Groundlings and ended up on SNL. She definitely loves Target! I mean, who doesn't?" Wiig said in the release. "It was so fun to bring her back after all this time, and we had so much fun imagining the world Target Lady sees inside the store today."