September 25, 2018
More than half, 53 percent, of U.S. adults are willing to share their personal data with a company that uses such data for personalization, according to a global Harris Poll survey commissioned by DataStax.
The survey reveals that 69 percent of international adults will spend more money if it means a shorter wait time for services and 56 percent are likely to choose digital resources over their significant other when it comes to product and services recommendations.
"It's now essential for all brands — especially large enterprises—to serve up a truly personalized experience in real time, and provide data-driven insights for a seamless customer experience — or risk facing customer churn," said Billy Bosworth, chairman and CEO, DataStax, in a press release on the survey findings. "Today's 'Me' culture demands that services and experience must be relevant, always available, instantly responsive, and accessible wherever and however they want it."
