News

Albertsons refreshes Select brand, pumps up product offerings

May 24, 2019

Albertsons Companies Inc. is giving its Signature Select brand a big boost, adding more than 300 products and updating the branding this year.

The Signature brand portfolio will now feature over 2,700 products for the home, kitchen, fresh food and meal preparation to personal care and unique crafted items.

"Our Signature family of brands aren't like your parents' store brands anymore," said Geoff White, president of Albertsons Companies Own Brands, in the release. "We are laser focused on innovation and staying at the forefront of culinary trends. Customers should expect to see trends first at our stores. With the expansion of Signature Select, customers will find even more surprises, from seasonal and holiday items to ethnic and even plant-based offerings."

The branding revamp includes a refreshed rendition of Signature Select's trademark tag.