Marketing

Amazon debuts Luxury Stores experience

Photo by istock.com

September 16, 2020

Amazon is launching a high-end fashion and beauty shopping experience via its app and it's by available invitation-only to U.S.-based Prime members.

One big name for the launch is Oscar De La Renta's fall and winter collections, according to a Market Watch report.

"With collections sold directly from the participating brands as a 'store within a store' experience, brands independently make decisions regarding their inventory, selection, and pricing and Amazon offers the merchandising tools for brands to create and personalize content in each of their unique brand voices," an Amazon spokesperson said in a press statement.

The shopping experience will offer technology features, including "View 360," an interactive feature that lets shoppers get a deeper and closer look at items.