E-commerce
Amazon launches Buy with Prime to offer shopping benefits beyond platform
April 25, 2022
Amazon is launching a program, Buy with Prime, that extends the convenience of Prime shopping to online retailers not on the Amazon retail platform.
Buy with Prime will initially be available by invitation only for merchants using Fulfillment by Amazon and will roll out through 2022 as merchants are invited to participate, including those not selling on Amazon or using FBA, according to a press release.
Buy with Prime will allow millions of U.S.-based Prime members to shop directly from merchants' online stores and access free delivery and free returns on eligible orders.
"We always aim to exceed Prime members' expectations by offering more selection, exclusive deals, quality content and convenient features," Jamil Ghani, vice president of Amazon Prime, said in the release. "With the introduction of Buy with Prime, we're expanding where members can enjoy trusted and convenient Prime shopping benefits beyond Amazon, adding even more value to their membership. Members will have the flexibility to shop from merchants directly, all while enjoying the fast, free delivery, seamless checkout and easy returns they've come to know and love from Amazon."
"Buy with Prime will be a game changer for our brand. Prime members will enjoy the trust and familiarity they have with shopping on Amazon while connecting with our business directly on our own site," David Ghiyam, president of MaryRuth Organics, said in the release. "When we began using Fulfillment by Amazon, our business quadrupled in growth thanks to Amazon's logistics network and our Prime-eligible listings. Using Buy with Prime, we will be able to drive the conversion we've experienced with Fulfillment by Amazon while running our business on our own site."
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