July 9, 2014
Software firm Clutch has announced a new loyalty solution for Amazon Webstore merchants. Through the solution, Amazon Webstore merchants can use the Clutch Customer Success (CS) platform to issue customer loyalty program rewards and enable rewards redemption during checkout.
According to the company, the Clutch CS platform is a suite of modular solutions for loyalty, rewards, consumer analytics, gift, social and promotional engagement, and mobility capabilities that drives customer insight, segmentation, recognition and engagement. The company says the platform increases customer retention as well as the value of existing customers through effective, relevant marketing programs to optimize desired customer response and brand goals.
Merchants can work with Clutch to configure its loyalty program on the Clutch CS platform and integrate it with their Amazon Webstore account. As a result, Clutch will scan orders placed through a merchant’s website and issue rewards automatically to customers for any purchase that meets the loyalty program requirements. In addition, the Clutch integration provides Amazon Webstore merchants with an embedded widget that allows customers to redeem rewards as part of the checkout process, such as an order discount based on loyalty points.
“We are tremendously excited to offer this solution to Amazon Webstore merchants looking to run a loyalty program as well as to Clutch customers needing an e-commerce provider,” said Ned Moore, CEO of Clutch. “Our approach is to work individually with each customer to define its goals for success in very specific terms. This includes designing and integrating a loyalty program as a part a merchant’s overall marketing mix in order to yield higher margin, more engagement and more value from top customers.”
