2018 Loyalty Program Consumer Survey

2018 Loyalty Program Consumer Survey

How today’s consumers want to engage with loyalty programs

Type: White Paper

Sponsor: CodeBroker


Your Visitors Will Love Discovering Your City

Your Visitors Will Love Discovering Your City

Discover how cities benefit from interactive touchscreen solutions that bring attractions to their visitors' fingertips, provide useful wayfinding and transit information, suggest events and help make decisions, whether it is booking a show or making a dinner reservation.

Type: Mini-Guide

Sponsor: Qwick Media, Inc.


2018 Millennial Survey Results

2018 Millennial Survey Results

How millennials want to engage with retail loyalty programs

Type: White Paper

Sponsor: CodeBroker


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FEATURES


“Choice” Drives Successful Mobile Loyalty Program Engagement

“Choice” Drives Successful Mobile Loyalty Program Engagement

Mobile loyalty programs are the new requirement for the majority of today’s consumers, with 75% saying that they would be more likely to participate in loyalty programs if the programs could be accessed from their smartphones. But, to be effective, mobile loyalty programs need to meet the engagement needs of each member.

How Do Millennials Want to Engage with Loyalty Programs?

How Do Millennials Want to Engage with Loyalty Programs?

We recently launched CodeBroker’s Mobile Loyalty Survey. The report, based on research with 1,300 loyalty program members, has received a great deal of interest from mobile marketing professionals.

Kohl's launches rewards program, combining 3 elements: What shoppers can expect

Kohl's launches rewards program, combining 3 elements: What shoppers can expect

Blogger Bryan Pearson got the scoop on Kohl's new loyalty initiative that trades points for cash and combines elements of its credit card, sales events and Yes2You Rewards.

Ulta Beauty tackles retail change by embracing change

Ulta Beauty tackles retail change by embracing change

Ulta Beauty CEO Mary Dillon says the world continues to have a need for human connection and inspiration within the retail environment and that her company relishes the opportunity to meet consumers' expanding and growing needs.

Why the best retail omnichannel experience is an invisible one

Why the best retail omnichannel experience is an invisible one

Joe Rabah, managing director for EMEA, RMG Networks, explains that while customers expect consistent brand interactions across all channels some companies have no cross-channel strategy in place and that needs to change.

Macy's revival means plenty in store for Star Reward members

Macy's revival means plenty in store for Star Reward members

Bryan Pearson believes credit for a Macy's recovery will likely go to a combination of strategic practices.

Lowe's, Poshmark are improving customer experience via digital innovation

Lowe's, Poshmark are improving customer experience via digital innovation

Retailers that engage customers using today's highly sophisticated digital and mobile tools are finding that these initiatives deliver greater customer satisfaction, loyalty and sales.

Using data to break discount dependency and nurture loyalty

Using data to break discount dependency and nurture loyalty

James Glover, co-founder and CEO, Coherent Path, explains why retailers have to stop nurturing the wrong type of customer – the deal-hungry and disloyal –and instead prioritize the long-term customer.

Google expands retail shopping program with a universal cart, personalization focus

Google expands retail shopping program with a universal cart, personalization focus

Industry watchers say the retail service effort is a direct shot at Amazon and its dominance as the destination in consumer product search and discovery.

Driving customer loyalty in e-commerce

Driving customer loyalty in e-commerce

Brian Rigney, CEO, Zmags, offers up a few ways retailers can boost engagement and overall revenue growth.

Amazon Go disrupts, re-invents, elevates the customer experience

Amazon Go disrupts, re-invents, elevates the customer experience

Amazon's supermarket, which boasts a cashier-less checkout, is open to the masses after a year in beta with Seattle-based company employees. Industry pundits, not surprisingly, have a lot to say about the public launch.

4 ways retailers can get a head start on the next holiday season

4 ways retailers can get a head start on the next holiday season

Michael Lazzaro, vice president of Clover Growth, First Data, offers up tips for small retailers to get a jump on next year's holiday season. It's not too early.

Target adds mobile pay Wallet feature to REDcard

Target adds mobile pay Wallet feature to REDcard

The retailer officially becomes the latest to add an in-store, mobile-payment feature to its app in a move that also combines its digital coupon program into a single scan at checkout.

Talking With: Verifone chief Joe Mach about retail customer experience strategies

Talking With: Verifone chief Joe Mach about retail customer experience strategies

Verifone North America President Joe Mach shares insight on what retailers are doing, the big trends in play with customer experience and how consumers are spurring trends and retail customer experience strategies.

Can you beat Amazon this holiday season? An omnichannel approach to making it happen

Can you beat Amazon this holiday season? An omnichannel approach to making it happen

Andrew Fegley, president of Remarketable, outlines innovative ways to keep driving revenue this holiday retail season through next-generation remarketing.

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CodeBroker’s mobile marketing solutions are used by retailers to drive consumer engagement for leading retailers throughout the US and Canada. Solutions include: text message marketing, mobile loyalty engagement, SMS-based sign-up and digital coupons


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