Defining Loyalty for Your Brand: Tips for Building the Foundation of Loyalty

Defining Loyalty for Your Brand: Tips for Building the Foundation of Loyalty

Customers are loyal to brands because of the value they create. Learn how to build better relationships with Synchrony insights.

Type: White Paper

Sponsor: Synchrony


How to Evaluate SMS Marketing Solutions for your B2C Enterprise

How to Evaluate SMS Marketing Solutions for your B2C Enterprise

What marketers need to know to choose the right solution to drive sales and ROI .

Type: White Paper

Sponsor: CodeBroker


2018 Loyalty Program Consumer Research

2018 Loyalty Program Consumer Research

Learn how today’s consumers feel about loyalty programs in the 2018 Loyalty Program Consumer Research Report.

Type: White Paper

Sponsor: CodeBroker


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FEATURES


Macy's revival means plenty in store for Star Reward members

Macy's revival means plenty in store for Star Reward members

Bryan Pearson believes credit for a Macy's recovery will likely go to a combination of strategic practices.

Lowe's, Poshmark are improving customer experience via digital innovation

Lowe's, Poshmark are improving customer experience via digital innovation

Retailers that engage customers using today's highly sophisticated digital and mobile tools are finding that these initiatives deliver greater customer satisfaction, loyalty and sales.

Using data to break discount dependency and nurture loyalty

Using data to break discount dependency and nurture loyalty

James Glover, co-founder and CEO, Coherent Path, explains why retailers have to stop nurturing the wrong type of customer – the deal-hungry and disloyal –and instead prioritize the long-term customer.

Google expands retail shopping program with a universal cart, personalization focus

Google expands retail shopping program with a universal cart, personalization focus

Industry watchers say the retail service effort is a direct shot at Amazon and its dominance as the destination in consumer product search and discovery.

Driving customer loyalty in e-commerce

Driving customer loyalty in e-commerce

Brian Rigney, CEO, Zmags, offers up a few ways retailers can boost engagement and overall revenue growth.

Amazon Go disrupts, re-invents, elevates the customer experience

Amazon Go disrupts, re-invents, elevates the customer experience

Amazon's supermarket, which boasts a cashier-less checkout, is open to the masses after a year in beta with Seattle-based company employees. Industry pundits, not surprisingly, have a lot to say about the public launch.

4 ways retailers can get a head start on the next holiday season

4 ways retailers can get a head start on the next holiday season

Michael Lazzaro, vice president of Clover Growth, First Data, offers up tips for small retailers to get a jump on next year's holiday season. It's not too early.

Target adds mobile pay Wallet feature to REDcard

Target adds mobile pay Wallet feature to REDcard

The retailer officially becomes the latest to add an in-store, mobile-payment feature to its app in a move that also combines its digital coupon program into a single scan at checkout.

Talking With: Verifone chief Joe Mach about retail customer experience strategies

Talking With: Verifone chief Joe Mach about retail customer experience strategies

Verifone North America President Joe Mach shares insight on what retailers are doing, the big trends in play with customer experience and how consumers are spurring trends and retail customer experience strategies.

Can you beat Amazon this holiday season? An omnichannel approach to making it happen

Can you beat Amazon this holiday season? An omnichannel approach to making it happen

Andrew Fegley, president of Remarketable, outlines innovative ways to keep driving revenue this holiday retail season through next-generation remarketing.

City Gear drives mobile experience forward with new app, platform

City Gear drives mobile experience forward with new app, platform

Footwear and apparel retailer deploys a dedicated mobile app and a commerce platform to enhance the smartphone user's shopping experience.

Top 5 skills every frontline associate must have

Top 5 skills every frontline associate must have

Kevin Nix, CEO and co-founder, Stellar Loyalty, explains why tech-savvy frontline employees must have five specific skills and why retailers must invest in identifying candidates who naturally have these talents.

Reward or no reward? That is the retailer's question

Reward or no reward? That is the retailer's question

Narina Sippy, CMO of Stellar Loyalty, offers up insight on how to design a loyalty program that actually makes customers more loyal, spend more per visit, and increases their frequency.

Rent-A-Center's 'Inner Circle' is about meeting customer needs and much more

Rent-A-Center's 'Inner Circle' is about meeting customer needs and much more

A mobile-first community and customer insight platform is not only booting customer engagement and interaction for the home furnishings retailer, but spurring faster and better product and services decision making.

Great expectations: Recalibrating retail as we know it

Great expectations: Recalibrating retail as we know it

Evan Magliocca, brand marketing manager at Baesman Insights & Marketing, explains why the in-store experience must be new, exciting and something nothing ever imagined in which product is secondary, but emotion, enjoyment, and exhilaration are integrated with brand culture and image.

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It's no longer enough to offer great products at fair prices. Retailers today must know their customer, and give them exactly what they want, when they want it.

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