5 Tips for Improving Loyalty

A well-designed, innovative loyalty program can help you surprise and delight your customers with engaging and rewarding experiences. Technology is fast changing customer expectations, so it’s vital to refresh and reimagine the possibilities. To jumpstart your efforts, here are five concrete ideas.

Type: White Paper

Sponsor: Stellar Loyalty




Separating myth from reality: The Facts About Card-linked Incentives

Consumers are making buying decisions under an unprecedented barrage of offers from brands—discounts, coupons, buy-one-get-ones, anything and everything that brands hope will drive purchases that wouldn’t otherwise be made. But the clutter of offers is causing consumers to tune out, instead of pulling out their wallet.

Type: White Paper

Sponsor: FreeMonee




LOYALTY PROGRAMS AND MOBILE TECHNOLOGY: Reward Your Customers

Over the past few years, loyalty programs have become an increasingly vital marketing tool for businesses. While attracting new customers through advertising has always been a core element of the marketing mix, efforts to retain customers are equally important.

Type: White Paper

Sponsor: Revel Systems


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FEATURES


7 FIs, fintech providers recognized as Best in Bank Customer Experience for 2017

Networld Media Group honored seven innovators in banking and mobile technologies at a dinner and awards gala Sept. 19 in conjunction with the Bank Customer Experience Summit.

4 strategies to build your business' long-term health

David Boone, EVP, U.S. card partnerships and shared services at TD Bank, offers insight on why it's a good time for retailers to invest in the long-term health of their businesses.

Making retail work for every generation - not just millennials

Bob Feher, an expert in analyst relations and market intelligence at NCR Corp., provides insight on why retailers which are striving to keep up with millennial consumer demands may actually be alienating other customers.

Why subscriptions are literally sucking the life out of stores

Chris Petersen offers insight on why the tremendous potential growth for subscription-based purchases is literally sucking the life and traffic out of bricks and mortar stores.

Avoid these 5 mistakes in building a customer loyalty program

Arnab Mitra, marketing manager at SailPlay, explains why the value of a customer loyalty program is not just about acquiring and retaining customers. It's also key to the customer experience.

Does Walmart really have a shot against the Amazon juggernaut?

Chris Petersen believes true innovation demands a willingness to take the risks to fail faster. Companies that don't embrace failure as a part of innovation risk becoming irrelevant with fewer options to survive.

What merchants should consider when deploying new technology

As retailers and restaurants consider whether to deploy new consumer offerings such as a loyalty program, branded app or mobile payments, executives must consider whether such efforts help them acquire more customers to get them into storefronts more often while coaxing them to spend more money.

Why it's time for retailers to serve customers some 'vacation cereal'

Chip Bell discusses how, in an era where waste reduction and expense control are bread and butter, retailers can cost justify encounters that are, by definition, extravagant. While a steady diet of "vacation cereal" can lead to an unhealthy bottom line there are ways to make it work.

3 key strategies for driving loyalty enrollment

Jeff Sopko, president of Baesman Insights & Marketing, offers tips and insight on how retailers can hurdle the many barriers to entry for loyalty programs. As he shares, it all starts with the sign-up process.

Why mobile is playing a starring role in creating a seamless customer experience

Every retailer and restaurant is going mobile or has gone mobile but a successful strategy to meld it with the physical customer experience takes work. Lots of work.

Millennials weigh in on how they shop

Attendees at the Interactive Customer Experience Summit in Dallas took advantage of a chance to find out first hand during a panel featuring seven millennial shoppers.

Customer experience is defined at new levels during ICX Summit 2017

When brands, retailers and digital experience providers met at the 2017 ICX Summit in Dallas the focus was on defining “what works” to maximize CX approaches.

'Interesting times' highlight ICX Summit 2017

Brands really can't treat any of their customers like they're all alike anymore, not just the millennials, especially now that the technology is available to enable brands to treat them all more and more like individuals.

Public Retail Kiosks – Give a Unique Customer Experience

Cities are exploring a smart city vision that uses Internet of Things (IoT) technologies to collect and analyze data for better management of public resources and services.


Customer loyalty 101: How to avoid alienating today's shopper

Winning customer loyalty is a continuous and important objective for retailers, but it's not always an easy task. Unfortunately, alienating customers can be.

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It's no longer enough to offer great products at fair prices. Retailers today must know their customer, and give them exactly what they want, when they want it.

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