5 Tips for Improving Loyalty

A well-designed, innovative loyalty program can help you surprise and delight your customers with engaging and rewarding experiences. Technology is fast changing customer expectations, so it’s vital to refresh and reimagine the possibilities. To jumpstart your efforts, here are five concrete ideas.

Type: White Paper

Sponsor: Stellar Loyalty




Separating myth from reality: The Facts About Card-linked Incentives

Consumers are making buying decisions under an unprecedented barrage of offers from brands—discounts, coupons, buy-one-get-ones, anything and everything that brands hope will drive purchases that wouldn’t otherwise be made. But the clutter of offers is causing consumers to tune out, instead of pulling out their wallet.

Type: White Paper

Sponsor: FreeMonee




LOYALTY PROGRAMS AND MOBILE TECHNOLOGY: Reward Your Customers

Over the past few years, loyalty programs have become an increasingly vital marketing tool for businesses. While attracting new customers through advertising has always been a core element of the marketing mix, efforts to retain customers are equally important.

Type: White Paper

Sponsor: Revel Systems


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FEATURES


Why mobile is playing a starring role in creating a seamless customer experience

Every retailer and restaurant is going mobile or has gone mobile but a successful strategy to meld it with the physical customer experience takes work. Lots of work.

Millennials weigh in on how they shop

Attendees at the Interactive Customer Experience Summit in Dallas took advantage of a chance to find out first hand during a panel featuring seven millennial shoppers.

Customer experience is defined at new levels during ICX Summit 2017

When brands, retailers and digital experience providers met at the 2017 ICX Summit in Dallas the focus was on defining “what works” to maximize CX approaches.

'Interesting times' highlight ICX Summit 2017

Brands really can't treat any of their customers like they're all alike anymore, not just the millennials, especially now that the technology is available to enable brands to treat them all more and more like individuals.

Public Retail Kiosks – Give a Unique Customer Experience

Cities are exploring a smart city vision that uses Internet of Things (IoT) technologies to collect and analyze data for better management of public resources and services.


Customer loyalty 101: How to avoid alienating today's shopper

Winning customer loyalty is a continuous and important objective for retailers, but it's not always an easy task. Unfortunately, alienating customers can be.

A new spin on loyalty

As loyalty programs have expanded to include more emotional benefits, they have seen the value associated with meeting a consumer's needs. Now companies are competing for customer relationships rather than customer memberships.

7 hacks for smarter, cheaper customer experience

Download a free webinar and learn how top retailers are deploying successful customer experiences with the help of Salesforce.

Loyalty marketing in a Trumpian world

Brands associating and disassociating with a polarizing President are going to tap into at least some of that emotion. So as a brand leader, it’s imperative you prepare to do something, do nothing, or be prepared with a contingency when you might not have a choice.

Kagan: Fixing your app to improve customer experience

Bottom line, smartphone technology and apps are an incredible way to reach customers in new and creative ways. Use technology in new ways to give the customer what they want and that will improve customer retention. However, developing a great app is more complicated than many know.

Engaging millennials: Value trumps message

Millennials aren't the only ones feeling overwhelmed by the barrage of advertisements. A 2016 HubSpot survey showed 91 percent of respondents feel today's ads are more intrusive than they were just two years ago, and 79 percent feel retargeted ads are tracking them too closely.

7-Eleven catching up fast in boosting the customer experience

7-Eleven hasn't been a major force when it comes to digital innovation but it’s working hard to make up for lost time and striving to establish itself as a digital technology front runner.

UX university: 4 retailers getting the user experience right

Customer loyalty requires more than offering a customer a free coffee every time they buy 10. There’s no middle ground any longer as user experience is key for retailers wanting to win the battle.

2016 in review: Top retail customer experience stories

The year 2016 was one of technology, big changes and big steps by retailers aiming to boost and hone the customer experience. Here's a look back at the big news and advancements.

5 tips to boost customer loyalty in 2017

The new year is fast upon us and with it comes new opportunities for brands to surprise and delight their customers with engaging and rewarding experiences. A well-designed, innovative loyalty program can help you get there.

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It's no longer enough to offer great products at fair prices. Retailers today must know their customer, and give them exactly what they want, when they want it.

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