LOYALTY PROGRAMS AND MOBILE TECHNOLOGY: Reward Your Customers

Over the past few years, loyalty programs have become an increasingly vital marketing tool for businesses. While attracting new customers through advertising has always been a core element of the marketing mix, efforts to retain customers are equally important.

Type: White Paper

Sponsor: Revel Systems




Infographic: The Power of the Gift

Find out how national brands are using gift campaigns to deepen brand relationships and bring customers to their stores.

Type: Infographic

Sponsor: FreeMonee




Separating myth from reality: The Facts About Card-linked Incentives

Consumers are making buying decisions under an unprecedented barrage of offers from brands—discounts, coupons, buy-one-get-ones, anything and everything that brands hope will drive purchases that wouldn’t otherwise be made. But the clutter of offers is causing consumers to tune out, instead of pulling out their wallet.

Type: White Paper

Sponsor: FreeMonee


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FEATURES


UX university: 4 retailers getting the user experience right

Customer loyalty requires more than offering a customer a free coffee every time they buy 10. There’s no middle ground any longer as user experience is key for retailers wanting to win the battle.

2016 in review: Top retail customer experience stories

The year 2016 was one of technology, big changes and big steps by retailers aiming to boost and hone the customer experience. Here's a look back at the big news and advancements.

5 tips to boost customer loyalty in 2017

The new year is fast upon us and with it comes new opportunities for brands to surprise and delight their customers with engaging and rewarding experiences. A well-designed, innovative loyalty program can help you get there.

Live webinar: How merchant-branded payment boosts brand, loyalty and customer satisfaction

Mobile pay is an increasing want for consumers and now there’s a new opportunity for retailers wanting to provide more than just mobile device payment functionality.

Redefining the customer reward strategy

Reward programs have been around since 1793, but it would be a mistake to believe we as businesses and marketers have mastered the concept.

How to keep your loyalty program from failing over the holidays

Whether you have a loyalty program or are working on creating one for the holiday rush, don't get caught making some common mistakes that end up doing more damage than good.

[Webinar] How to create the seamless cross-channel connection

Today's shoppers browse online while checking out shelves and racks in brick-and-mortar retailers, so building loyalty and brand advocacy is challenging.

Tips for turning a browsing shopper into a buying shopper

Mobile technology strategy, whether it's launching an app or initiating a coupon program, is a bit trickier for some retailers due to regulatory oversight. Yet there are best practices and approaches that can, and do, work when it comes to spurring the browsing consumer into becoming a buying consumer.

Dunkin' Donuts, Pita Pit share tips for driving mobile app adoption, use

Digital gurus at Dunkin' Donuts and Pita Pit offer up real-life insight on mobile app strategy.

3 ways to ensure a loyalty program pays off

Retailers need to be convenient, responsive and memorable. At every touchpoint, we should strive to answer the question "how is this helping shoppers out?"

5 tidbits from the CONNECT Mobile Innovation Summit

No matter which way you turn these days, mobile (or mobility) is at the center of most conversations for banks, retailers, restaurants and any other consumer-facing brand.

Tips for meeting Generation Z customer expectations

Questions about the trickiest group of consumers answered: Unlock the secret to effectively reaching Generation Z.

How to build an innovative loyalty program

Investing in a loyalty program seems like a logical way to retain customers and spread the word about product. But is it a good approach with shopping apps? How can you make sure a loyalty program doesn't repeat the common mistakes of others?

Why customer loyalty is way more than just offering a consumer discount

Deploying a retail customer loyalty strategy is much more than just offering a discount: it's a connection between a consumer experience and the customer journey.

5 signs you're in a relationship with the consumer … or not

The most important 'sale' made every day is building relationships.

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It's no longer enough to offer great products at fair prices. Retailers today must know their customer, and give them exactly what they want, when they want it.

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