News

Amazon Mom program targets deals to mothers of young children

September 8, 2010

Amazon.com announced the launch of its Amazon Mom program, an opt-in loyalty program limited to parents and caregivers of children from prenatal through the toddler years.

Amazon Mom members get a free three-month subscription to Amazon Prime, which offers unlimited free two-day shipping on eligible items, with the ability to earn additional months from purchases. Members also receive a 30 percent discount on consumables such as diapers and wipes.

"We understand that children are very rewarding and at times can be expensive," said Doug Herrington, vice president of consumables at Amazon.com, in a press release. "Amazon Mom makes it easier than ever for families to get everything they need, from strollers and diapers to digital cameras and blenders, all with great prices and fast free shipping directly to your doorstep."