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Amazon PayPhrase lets shoppers make payments with words rather than numbers
October 29, 2009 by James Bickers — Editor, Networld Alliance
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ClaudeAmazon this week unveiled its PayPhrase service, which aims to make online purchasing quicker and easier both on its site and on other participating sites on the Web.
Customers sign up and are given a unique, short phrase — "Feisty Mango" or "Fiction Vixen," for instance. When making the first purchase with a phrase, the user will need to enter a valid credit card, but future purchases will only require the use of the phrase and a PIN.
About James Bickers
James Bickers is the former senior editor of Retail Customer Experience, and also manages webinars for Networld Media Group. He has more than 20 years experience as a journalist and innovative content strategist, with publication credits in national, international and regional publications.
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