September 18, 2023
Amazon will hold its next big Prime sale, called Prime Big Deal Days, Oct. 10-11 and the event will include the omnichannel retailer's "best early holiday deals," according to a press release.
Amazon held its annual Prime Day sales event July 12-13 and then announced in early August it would hold another big sale event.
The first day of the July's two-day event was the single largest sales day ever, according to Amazon, which made for the biggest Prime Day event ever.